Behind the Scenes with Susan Kanoff
For over 20 years, Susan Kanoff, Founder of Uncommon Threads, helped low-income families improve their life. She is the recipient of numerous awards including The YWCA’s Tribute to Women Award, NAHRO Awards for program innovation, and a Massachusetts state citation for her dedication to supporting families in need. So, it’s no surprise she’s the Founder and Executive Director of this significant nonprofit for women!
Susan’s compassion and her decision to make a difference have influenced the lives of many women. The lack of self-esteem can be debilitating to women and prevents them from reaching their full potential. The lack of self-worth will impact their relationships, jobs, happiness, and wellness. Self-confident, strong women are positive role models for their children, which is momentous for female-led families. Our goal is to build up women from the outside in and the inside out. Clothes are a powerful tool to increase self-worth. “I tell every client who walks through the door, they are beautiful.”
“Clothes are inside out and outside in. What we wear can have a huge impact on how we feel about ourselves and how others view us. My goal is to give struggling women a new look that will inspire self-confidence and boost self-esteem.” Susan Kanoff, Founder of Uncommon Threads.
The Mission: Boost WOmen’s Self-Esteem, Self-Confidence, and Self-Worth
Uncommon Threads’ mission is to use clothes and image as the tools for boosting women’s self-esteem, self-confidence, and self-worth. Clients of the boutique are referred by social workers. They receive a private styling session with a volunteer stylist where they learn the style best suited for them including colors and accessories. The women also receive advice on how to dress to project a positive image. Clients will choose up to four complete outfits suitable for their lifestyle. The goal of Uncommon Threads for the women to leave the boutique feeling empowered, beautiful, and confident. Future plans include workshops and mentoring!
Women clients are referred to Uncommon Threads by social workers. Styling sessions are scheduled to assist the women with dressing, which includes educating the clients on the messages our dress sends to others, positive reinforcement, and pampering. The women leave with their selected outfits.
The boutique is designed to resemble a high-end boutique with a warm and inviting feel. Susan wants the clients to feel like they are shopping at a boutique, not a second-hand thrift store. The inventory comes from both community and business donations. They only accept new or nearly new clothes, shoes, bags, and accessories. “I live in a kind and generous community. The outpouring of donations and offers to help has been absolutely incredible.”
Future Vision for Uncommon Threads
Susan’s vision for the future is to create a women’s empowerment center complete with self-esteem workshops, coaching, mentoring, and internships.
Learn more about Uncommon Threads by visiting their website at https://uncommonthreads.org/